Influence The Psychology of Persuasion

I have just finished reading 2 books that I recommend very highly. Influence: The Psychology of Persuasion and Yes 50 Proven Ways to Be Persuasive. Both by Robert Cialdini. All marketers must learn Influence and Persuasion if they want to make money online. I reveal the Top 6 concepts in this video. Check it out Now.

6 Core Elements of Influence The Psychology of Persuasion

1. Social Proof

People tend to do what the crowd is doing. They figure if most people are all doing the same thing then they should as well.

2. Authority

People make buying decisions more easily when guided or influenced by someone with knowledge or authority in a certain industry. This is why companies use Celebrities as spokespeople.

3. Liking (Know Like Trust)

People will only buy things from people that they Know, Like and Trust. If you want to persuade people to buy from you they need to like and trust you.

4. Reciprocity

People by nature have been trained to reciprocate. If you give something to someone before asking them to buy anything from you they will feel more compelled to buy it now. This is why many marketers give so much Great Free stuff these days.

5. Commitment and Consistency

Stats show that once someone commits to doing something there is a good chance they will follow through. This why you see so many $1 trials showing up everywhere. They know that you will stick around because the deal was check it out for $1 if you like it pay $47 next month.

6. Scarcity

Basic supply and demand theory. “We only have XX amount left and they are selling fast!” People are more motivated by fear of loss than the joy of gain. Scarcity will influence someone to buy rather than “think about it.”

I strongly suggest you get these two books by Robert Cialdini as they will give you a quick education on Influence The Psychology of Persuasion. If you were to just implement and master the six tips that I have outlined in my video you will increase your sales and conversions tremendously.

If you have no influence and if you cannot be persuasive you are just wasting your time online if you are trying to sell anything. People are getting a lot more sophisticated and educated, yet these time honored and proven influence and persuasion techniques have stood the test of time. NLP and hypnosis are also cool to learn but take much more time. Again I suggest you grab these 2 books and learn to have some Influence and persuasion right away.

Influence The Psychology of Persuasion

Influence The Psychology of Persuasion

Yes 50 Proven ways to be persuasive

Yes 50 Proven ways to be persuasive

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8 Responses to “Influence The Psychology of Persuasion”

  1. Persuasion Sales is the key way to get good at using persuasion in sales situations.

    Persuasion Sales

  2. Marketeers should all follow a NLP-Master Course to upscale their marketing skills. Influencing people is what NLP is all about!

  3. Hey Erwin,

    I am glad you found my post useful. Yes NLP is very powerful and useful as well.
    I see you translated my post into another language on your site. Cool!

    Feel free to link back here if you like. Would be appreciate :)

  4. Nice summary. In case you and your readers find this useful, is airing a webcast by Dr. Cialdini until May 31. It goes into depth on some of these points, focusing on how to use his principles in a tough economy.

  5. Yup I have learned a tremendous amount for Dr. Cialdini and his books.

    I hope your event is a success.

  6. Free CNA Training 14. May, 2010 at 11:52 pm

    nice post on Robert Cialdini and influence. thanks