Keyword Density

Keyword Density

keyword tool -keyword density

Keyword Tool - Keyword Density

Keyword density is one of the single most important components of a page’s or an articles ability to rank high for given terms in a search engine like Google, MSN or Yahoo. Keyword density is basically is how often a keyword show up on a page in ratio to the overall amount of word on that page or article. While you may think that the more it appears the better, too much of any good thing in life is a bad thing.

Many years ago a great trick to get good rankings was to write your keywords in the same color as your background dozens and dozens of times. (you would use a white font on white background and place the keywords at the bottom of the page so only the search engines would see it). That may have worked years ago. Try that today and you will get a severe backhand pimp slap from Google. They might even DELIST your site completely.

The trick is to probably use it little more often than you are use too in order to get you point across but now so much that it becomes obvious or silly. Search engine programmers are catching on so we have to keep a step ahead. There are few strategic place to use it to get even more bang for your buck though. A quick rule of thumb is to place your keywords in your Title, Headline AND in the first sentence of your article or web page. As the first word like I have done above is the best.

When qualifying keyword density it is usually calculated or referenced as percentage of the total word count on a particular web page or article. So the longer the web page the more times you can list your keywords without seeming ridiculous.

For example lets imagine that you have 100 words on your web page, and you utilize a certain keyword exactly five times within the context of this site. The keyword density for this particular page is calculated by simply taking the total number of word on that page and dividing it by the amount of times your keywords show up on that page. So in this case you would have 100 dived by the five keywords which would give you .05. As you recall keyword density is refered to as a percentage so the keyword density for our example is 5%.

So here it is … 5 divided into 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density ranges anywhere from between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Here are few tips to Anaylyze your density score:

  1. First just copy and paste the content from your web page and place into a word-processing software program like Word or Open Office Writer.
  2. Then Go to the ‘Edit’ menu and click on “Select All”. After that move your mouse to the “Tools” menu and select ‘Word Count’. Make a note of the total amount of word that appear on the page.
  3. Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
  4. When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
  5. Simply take the page’s total word count for the article and divide by the amount of times the keyword showed up and you will have your exact density.

Please make sure that you do not try to cram too many unique keywords or phases in the web pages content either. If you attempt to inject too many keywords into the page, then this will just bring down the overall density of the individual keywords. It is imperative that you keep your focus on no more than 2 or 3 keywords/phrases that people would actually type in to a search engine while looking for your subject. A quick rule to write by is to think what you would type into a search box to find your own page and that is it.

The last tip I will share on this topic is that you can also use “anchor text” to get more bang for your buck. Anchor text is when you make the keyword you are focusing on a hyperlink this shows that your site MUST be relevant because it has links to the Exact word that is being searched for. It is best to employ as many of these seo tips and keyword density strategies as possible.

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2 Responses to “Keyword Density”

  1. I am new to internet marketing and I really learned a lot from reading your article. I thought keyword density meant I should have as many references to my site as possible and still keep the verbage tolerable. Thanks so much!

  2. Hey No problem Jacqueline. Just glad the information was helpful to you. Ya you want to add your keywords as much as possible without being “spammy”. Good luck with your marketing business … hit me back if you have any other questions.