Evolution of Online Social Networking Sites

Evolution Of Social Networking Sites in 2010

social networking sites

All Online Social Networking Sites

2009 will long be remembered as the year of the Smackdowns, Crackdown and big ole Google Pimp Slaps. New stricter rules are surfacing for everyone especially in regards to Online Social Networking Sites Etiquette and some of the powerful Web 2.0 sites. No one should be surprised.

They all witnessed a huge surge in their member counts as savvy marketers jumped in. (some with several accounts) As usual however the ever greedy spammers showed up and ruined the party for everybody, like they always do.

Numerous online social networking sites who enjoyed roaring success in recent years bore the brunt of the blow from big daddy google. Mostly they were being punished due to their leniency. It was too hard to catch all the spammers so the social networking sites got the blame, and had to clean up.

Now this  mega search engine slap will be pushed down to me and you. Everyone is tightening up their their belts, chopped the amount of links you can add and flat out restricted certain types of content. Many of the social networking sites even implemented rules and security measures of their own to prevent Google from coming down on them even more harsh future.

Social networking sites used to be a cool way for friends to exchange info, idea and opinions. It’s grown well beyond that lately. These online social networking sites gave marketers a harmless platform that allowed them to go deep into their niche communities. In there they found scads of easy converting traffic, clicks and sales.

If everyone just played nicely in the online sandbox we wouldn’t have all got grounded, and we could have still be riding the free traffic gravy train. Keep the topics on point and the super content flowing is all we had to do. But it’s an inevitable fact that when something hot (like web 2.0) comes along, spammers and the blackhat crew will suck it dry like traffic vampires.

Big social networking sites like Hub Pages, EzineArticles, and Squidoo long since learned their lesson regarding the perils of dancing with unsavory spam tactics that the blackhatters employ.

As we blaze through 2010 the evolution niche-specific social networking sites will gain popularity. Also there will be new ones with broad appeal that cater to many different niche groups internally.Your mission as a Professional Marketer will be to infiltrate these new social networking sites membership areas in a manner that benefits the community. you should think ADD VALUE First, such that you can gain respect. You don’t want to be feared as the “sales” guy/gal or worse yet a leachy spammer.

The upside is that in a effort to monetize their member base online social networking sites like twitter, Squidoo and Facebook are expected to generated over $2 Billion in ad revenue this year. That is great for marketer because we can be the good guy in the chat room but still have our ads professionally displayed on the side. The ads are still cheap outside of Adwords so it has become the perfect storm.

Social networking will also play an important role in on-the-go advertising. Mobile Messaging technology will  soon evolve and morph into social marketing. Ads can be served and designated to specific groups. Following them by phone, virtual billboards, wireless kiosks, in stores and hotel lobbies. We are no long forced to chase them only at that their computer.

My other bold prediction is that online social networking sites will be making a BIG LEAP to mobile platforms. Anybody looking for cheap but high converting ad space would do well to carve out some territory over there. The Blackberry, Iphone and Adroid boom coupled with cheap unlimited cell phone plans  has people tweeting and logging on to facebook all day long.

You can easily blend in and become a big part of these tested, proven and cyclical money making opportunities. Educate yourself and move quickly to not only profit from this evolution of social networking sites, but again to stay ahead of the spam gang. You better believe they are crafting their mobile phone onslaught too.

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